OPERATION SMILE CANADA
Holiday Wishing
Goal:
Increase the number of new monthly and one time gift donors, to provide free cleft surgery and care for thousands of children around the world who are waiting for a new smile.
Solution:
Mission produced a 120 second DITV spot, 60 second DITV & PSA spot along with a 30 second DITV PSA. This campaign was anchored by a fully integrated landing page including a Why Giving Monthly video. Our team distributed these integrated assets through a strategic TV buy supported by a generous amount of donated media.
Client //
Operation Smile Canada
Type of Fundraising Solution //
Donor Acquisition
Year //
2020 & 2021
Expertise & Deliverables //
Strategy
(fundraising strategy + creative + video + UX, landing page + media + analytics)
TV media buying
TV – 120 sec, 60 sec, & 30sec PSAs
Mobile responsive landing page, thank you page and digital experience
Thank you page digital videos
Landing page looper video