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Holiday Wishing


Increase the number of new monthly and one time gift donors, to provide free cleft surgery and care for thousands of children around the world who are waiting for a new smile.



Mission produced a 120 second DITV spot, 60 second DITV & PSA spot along with a 30 second DITV PSA.  This campaign was anchored by a fully integrated landing page including a Why Giving Monthly video. Our team distributed these integrated assets through a strategic TV buy supported by a generous amount of donated media.

Client  //

Operation Smile Canada

Type of Fundraising Solution //

Donor Acquisition

Year //

2020 & 2021

Expertise & Deliverables //


(fundraising strategy + creative + video + UX, landing page + media + analytics)

TV media buying

TV – 120 sec, 60 sec, & 30sec PSAs

Mobile responsive landing page, thank you page and digital experience

Thank you page digital videos

Landing page looper video

Operation Smile - Holiday Wishing 60s Video
Play Video
Holiday Wishing landing page.jpg
CNIB Still wide 2 for bottom of case study.jpg

Explore next project //

Waiting & Training

Wishing Still 6.jpg
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