OPERATION SMILE CANADA
Increase the number of new monthly and one time gift donors, to provide free cleft surgery and care for thousands of children around the world who are waiting for a new smile.
Mission produced a 120 second DITV spot, 60 second DITV & PSA spot along with a 30 second DITV PSA. This campaign was anchored by a fully integrated landing page including a Why Giving Monthly video. Our team distributed these integrated assets through a strategic TV buy supported by a generous amount of donated media.
Operation Smile Canada
Type of Fundraising Solution //
2020 & 2021
Expertise & Deliverables //
(fundraising strategy + creative + video + UX, landing page + media + analytics)
TV media buying
TV – 120 sec, 60 sec, & 30sec PSAs
Mobile responsive landing page, thank you page and digital experience
Thank you page digital videos
Landing page looper video