OPERATION SMILE CANADA

Holiday Wishing

Goal:

Increase the number of new monthly and one time gift donors, to provide free cleft surgery and care for thousands of children around the world who are waiting for a new smile.

 

Solution:

Mission produced a 120 second DITV spot, 60 second DITV & PSA spot along with a 30 second DITV PSA.  This campaign was anchored by a fully integrated landing page including a Why Giving Monthly video. Our team distributed these integrated assets through a strategic TV buy supported by a generous amount of donated media.

Client  //

Operation Smile Canada

Type of Fundraising Solution //

Donor Acquisition

Year //

2020 & 2021

Expertise & Deliverables //

Strategy

(fundraising strategy + creative + video + UX, landing page + media + analytics)

TV media buying

TV – 120 sec, 60 sec, & 30sec PSAs

Mobile responsive landing page, thank you page and digital experience

Thank you page digital videos

Landing page looper video

Holiday Wishing landing page.jpg
CNIB Still wide 2 for bottom of case study.jpg

Explore next project //

Waiting & Training

Wishing Still 6.jpg