Can't Smile Without You
Goal:
Grow the number of new monthly and single gift donors in order to increase the number of free surgeries for children in need, suffering from cleft lip and or palette conditions, around the world.
Solution:
Mission developed an array of world class TV, PSA and online video assets, online ads, anchored by a conversion-based landing page. Our team distributed these integrated assets through strategic TV and online media buys supported by an unprecedented degree of donated media.
Client //
Operation Smile Canada
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Type of Fundraising Solution //
Donor Acquisition
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Year //
2019
Expertise & Deliverables //
Strategy
(fundraising strategy + creative + video + digital + media + analytics)
Cross-platform media buying
TV 120 sec and 60 sec spots
TV 60 sec and 30 sec PSAs
Mobile responsive landing page, thank you page and digital experience
Landing page and thank you page digital videos
Digital display ads // social ads
Facebook, Instagram and Youtube video ads
Cross-platform media buy (TV and digital)
