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Gifts of Canadian Nature
Goal:
Increase the number of Canadians who purchase a meaningful “Gift of Canadian Nature,” symbolic species adoption during the Holiday season.
Solution:
Mission created a suite of online video assets featuring an array of Canadian wildlife species, a suite of strategically timed e-mail appeals as well as YouTube, Facebook and Instagram video ads distributed across Canada in the months and weeks leading up to the Holidays.
Client //
Nature Conservancy of Canada
Type of Fundraising Solution //
Annual Giving // Donor Acquisition
Years //
2018 & 2019
Expertise & Deliverables //
Strategy
(fundraising strategy + creative + video + digital + analytics)
Online species videos
Facebook display ads
Facebook and Youtube video ads
Email appeals
Play Video
Play Video
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