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Gifts of Canadian Nature

Goal:

Increase the number of Canadians who purchase a meaningful “Gift of Canadian Nature,” symbolic species adoption during the Holiday season.

 

Solution:

Mission created a suite of online video assets featuring an array of Canadian wildlife species, a suite of strategically timed e-mail appeals as well as YouTube, Facebook and Instagram video ads distributed across Canada in the months and weeks leading up to the Holidays.

Client  //

Nature Conservancy of Canada

Type of Fundraising Solution //

Annual Giving // Donor Acquisition

Years //

2018 & 2019

Expertise & Deliverables //

Strategy

(fundraising strategy + creative + video + digital + analytics)

Online species videos

Facebook display ads

Facebook and Youtube video ads

Email appeals

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