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Gifts of Canadian Nature


Increase the number of Canadians who purchase a meaningful “Gift of Canadian Nature,” symbolic species adoption during the Holiday season.



Mission created a suite of online video assets featuring an array of Canadian wildlife species, a suite of strategically timed e-mail appeals as well as YouTube, Facebook and Instagram video ads distributed across Canada in the months and weeks leading up to the Holidays.

Client  //

Nature Conservancy of Canada

Type of Fundraising Solution //

Annual Giving // Donor Acquisition

Years //

2018 & 2019

Expertise & Deliverables //


(fundraising strategy + creative + video + digital + analytics)

Online species videos

Facebook display ads

Facebook and Youtube video ads

Email appeals

iPhone X_NCC 2.jpg
NCC Gifts of Canadian Nature - Facebook Video Ad
Play Video
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NCC Gifts of Canadian Nature - Online Compilation
Play Video
NCC emails ipad mockup.jpg

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Can't Smile Without You

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