Gifts of Canadian Nature


Increase the number of Canadians who purchase a meaningful “Gift of Canadian Nature,” symbolic species adoption during the Holiday season.



Mission created a suite of online video assets featuring an array of Canadian wildlife species, a suite of strategically timed e-mail appeals as well as YouTube, Facebook and Instagram video ads distributed across Canada in the months and weeks leading up to the Holidays.

Client  //

Nature Conservancy of Canada

Type of Fundraising Solution //

Annual Giving // Donor Acquisition

Years //

2018 & 2019

Expertise & Deliverables //


(fundraising strategy + creative + video + digital + analytics)

Online species videos

Facebook display ads

Facebook and Youtube video ads

Email appeals

Explore next project //

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© 2020 Mission Fundraising. All rights reserved.

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15213 Yonge Street, Unit 5
Aurora, Ontario, Canada
L4G 1L8