Gifts of Canadian Nature
Increase the number of Canadians who purchase a meaningful “Gift of Canadian Nature,” symbolic species adoption during the Holiday season.
Mission created a suite of online video assets featuring an array of Canadian wildlife species, a suite of strategically timed e-mail appeals as well as YouTube, Facebook and Instagram video ads distributed across Canada in the months and weeks leading up to the Holidays.
Nature Conservancy of Canada
Type of Fundraising Solution //
Annual Giving // Donor Acquisition
2018 & 2019
Expertise & Deliverables //
(fundraising strategy + creative + video + digital + analytics)
Online species videos
Facebook display ads
Facebook and Youtube video ads