Waiting & Training
Grow and fund CNIB’s vital Guide Dogs Program by acquiring thousands of new monthly donors. When the pandemic took the world by storm, the need for a CNIB Guide Dogs increased over 300%, leaving thousands of Canadian guide dog users stranded.
Mission produced two 60 second DITV spots, with PSAs along with two 30 second TV PSAs, online assets with a strategic TV & digital media buy. All assets were strengthened by the participation of Canadian celebrity spokesman, Ben Mulroney. These assets were accompanied by a conversion-based landing page with video, a suite of retargeting display ads and homepage presence. Mission was able to secure a large amount of donated media.
Type of Fundraising Solution //
Monthly Donor Acquisition
2020 & 2021
Expertise & Deliverables //
(fundraising strategy + creative + video + digital + media + analytics)
Cross-platform media buying
TV - 60 sec & 30 sec PSAs
Online - 60 sec, 30 sec, 15 sec, & 6 sec ads
Mobile responsive landing page and digital experience
Landing page video
Digital display ads
Facebook, Instagram and YouTube video ads