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Ordinary People, Doing Extraordinary Things


Inspire WWF donors and general nature enthusiast alike to create a legacy for wildlife through a gift in their Will to WWF to ensure the survival of at-risk species and habitats for generations to come.



Mission created donor profile videos, conversion based e-mail appeals as well as Facebook and YouTube video ads which were all distributed across Canada in alignment with Canada’s national Leave a Legacy month in May.

Client  //

World Wildlife Fund Canada

Type of Fundraising Solution //

Legacy Campaign

Year //


Expertise & Deliverables //


(fundraising strategy + creative + video + digital + analytics)

Donor profile videos

Digital display ads // social ads

Facebook and Youtube video ads

Email appeal series ( pre // during // post )

wwf emails mockup.jpg
WWF Legacy - Fernando
Play Video
WWF Legacy - Carolyne
Play Video

Explore next project //

Gifts of Canadian Nature

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